About Altruis Advisor Group

We're Not Just in This Business. We're in It for You.

There are a lot of health insurance brokers in Michigan. Most of them sell everything — car insurance, homeowners, life, health — whatever pays the next commission. That's not us.

Altruis Advisor Group exists for one reason: to help individuals, families, self-employed professionals, and Medicare-age residents across Michigan navigate health insurance with confidence. It's all we do. And after a combined several decades in this industry, we believe that focus is exactly what our clients deserve.

Our Story

Anthony Fracchia founded Altruis Advisor Group after one of the more unusual journeys in the Michigan insurance world.

After graduating from Western Michigan University and beginning his career as a consultant with Cap Gemini Ernst & Young — where he managed large-scale technology implementations for Fortune 100 companies across the country and internationally — Anthony found his true calling closer to home.

In 2003, he founded Altruis Benefit Consulting alongside his father Robert, a lifelong entrepreneur. Together they built the agency from the ground up, growing it to over $5 million in annual revenue serving individual, Medicare, and group health insurance clients across Michigan. Anthony acquired full control of the business in 2015 and continued accelerating its growth before ultimately selling Altruis Benefit Consulting to Reliance Global Group — a publicly traded company on the NASDAQ — in September of 2019.

Most people would have stopped there. Anthony didn't.

After taking time away to explore new ventures, he kept coming back to the same realization: his passion was helping people. Not managing acquisitions. Not building something to sell. Just genuinely helping Michigan residents make sense of one of the most complicated and expensive decisions they face every year — their health insurance.

So in Birmingham, Michigan, Altruis Advisor Group was born. Smaller by design. Focused exclusively on individual and Medicare health insurance. Built around a team of people who share the same belief — that every client deserves an expert in their corner, at no cost to them.

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Our Mission

Health insurance is complicated, frustrating, and expensive. We can't change the system — but we can make sure you never have to navigate it alone.

Our mission is simple: to provide every client with honest, unbiased, expert guidance so they can make confident decisions about their health coverage. We work for you — not the insurance companies. And because our compensation comes from the carriers, our advice is always free.

Our Community

At Altruis Advisor Group, we believe that doing well and doing good are not mutually exclusive.

Anthony Fracchia has been deeply committed to the Michigan community throughout his career — raising over $1 million annually with the Michigan 'Wish A Mile' team for the Make-A-Wish Foundation, serving as a former Board Member of Threads for Success, and founding and serving as Board Chairman of Aspire Detroit, a nonprofit dedicated to youth mentoring and development in the Detroit community.

Anthony was selected to participate in Leadership Detroit in 2019 and has been featured in Crain's Business Detroit, The Oakland Press, The Observer/Eccentric, and National Public Radio (NPR). He also serves as a Ministry Leader at Brightmoor Christian Church.

We are proud to be a Birmingham, Michigan business that is invested in the long-term health — and not just the health insurance — of the communities we serve.

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What Our Clients Are Saying

Real Michigan residents. Real experiences. Real results.

Meet the Team

Our team bios are coming soon. In the meantime, give us a call at (833) 227-8500 — we'd love to introduce ourselves.

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Ready to Get This Off Your Plate?

Give us a call or fill out a quick form and one of our licensed health insurance advisors will reach out — no pressure, no sales pitch, just honest answers.